Electric Vehicle Events | Julie Ford Events

EV Ride & Drives

Educate

The EV industry still has a long way to go to overcome consumer concerns on how an electric vehicle can fit their lifestyle. As such, providing the platform for education and hands-on driving experience – engagement - lays the groundwork for converting the public to EV drivers.

A July 2019 JD Power study revealed common barriers in an EV purchase include:

Lack of chargers (64%)
Range anxiety (59%)
Charging time (74%)

Similarly, the "Charge Ready" Case Study by Southern California Edison found consumers either do not understand or fully account for lower fuel & maintenance costs, instead focusing on the high upfront cost. And less than half of U.S. consumers are able to name a specific EV model. Among those, 95% could only name Tesla or Nissan Leaf.

Including educational tools at your EV event to address these concerns will move the attendee to the next step: ENGAGEMENT.

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Anchor 2

Engage

The same JD Power study also concluded experience affects purchase considerations.

Providing the chance to feel the power and performance of an EV changes minds. In the JD Power study 68% had never been in an EV!

The hands-on Ride & Drive component and realizing the power and performance of electric vehicles - from compacts to SUV's to minivans - is critical to opening the eyes of consumers.

A post-drive survey at a Julie Ford-produced EV event showed that nearly 75% of the people who test drove indicated they were now more inclined to purchase an electric vehicle after the experience, leading to… COMMITING.

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Commit

One by one, the obstacles to EV adoption are being eliminated. Charger infrastructure is constantly expanding – as is education - and the number of EV models continues to grow, with 113 new EV’s expected in 2020 alone.

We will help you assemble the right tools, venues, partners and vendors so your event provides answers to consumers and moves them down the road to future EV drivers.

Let us help >